The AURM Clinic · Accessibility
Accessibility Statement
The AURM Clinic is committed to making its website accessible and inclusive for as many people as possible, including people with disabilities, impairments and different access needs. This statement applies to The AURM Clinic website.
- Last updated: September 2026
- Target: WCAG 2.2 Level AA
Our accessibility commitment
We aim to make the website easy to understand, navigate and use with a range of devices, browsers and assistive technologies.
Our goal is for visitors to be able to:
- Navigate the website using a keyboard.
- Use screen readers and other assistive technologies.
- Zoom in and enlarge text without losing important content or functionality.
- View content with sufficient colour contrast.
- Understand links, buttons, headings and form labels.
- Use enquiry and appointment-booking functions with clear instructions.
- Identify and correct errors when completing forms.
- Access meaningful alternative text for informative images.
- Pause or avoid unnecessary movement and animation where possible.
- Access captions or suitable alternatives for relevant video and audio content.
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA.
Current compliance status
The website is being designed and reviewed with WCAG 2.2 Level AA as its accessibility target.
Accessibility is an ongoing process. Unless and until a complete accessibility assessment confirms otherwise, we do not claim that every part of the website fully conforms to WCAG 2.2 Level AA.
We will continue to test, review and improve the website as its content and technology develop.
Known limitations
Despite our efforts, some parts of the website may not yet be fully accessible.
Potential limitations may include:
- Content or functions supplied by third parties, such as an appointment-booking system, maps, videos or a cookie-preference tool.
- Older documents or downloadable files that have not yet been fully adapted for assistive technologies.
- Videos that do not yet have complete captions or audio descriptions.
- Images added before an accessibility review that may have incomplete alternative text.
- Form or navigation behaviour that works differently with certain combinations of browsers and assistive technology.
We aim to identify and address accessibility issues in order of their impact on visitors.
If a third-party service cannot be made fully accessible, we will try to provide an accessible alternative or another way to access the relevant information or service.
Alternative ways to access our services
If you cannot use part of the website, access a document, submit a form or book an appointment because of an accessibility issue, please contact us.
We will make reasonable efforts to:
- Provide the information in an alternative format.
- Help you complete an enquiry or booking.
- Offer another accessible method of communication.
- Discuss reasonable adjustments relating to your visit or appointment.
Alternative formats may include plain text, large print or another reasonable format appropriate to your needs.
Reporting an accessibility problem
We welcome feedback about the accessibility of our website.
If you experience a problem, please email contactus@aurmskin.com and include, where possible:
- The web page or feature you were trying to use.
- A description of the problem.
- The device and browser you were using.
- Any assistive technology being used.
- The format or adjustment that would help you.
You do not need to disclose details about a disability or medical condition unless you wish to and the information is relevant to your request.
Reasonable adjustments at the clinic
Our accessibility commitment extends beyond the website.
If you require a reasonable adjustment to communicate with us, attend the clinic, access a consultation or receive a service, please contact us before your appointment where possible.
We will discuss your needs with you and consider reasonable adjustments individually. The availability and suitability of a particular adjustment may depend on clinical, safety and practical requirements.
Technical approach
When developing and maintaining the website, we aim to use:
- Clear and consistent page structures.
- Descriptive page titles, headings and links.
- Semantic HTML that supports assistive technology.
- Visible keyboard focus indicators.
- Logical keyboard navigation.
- Appropriate colour contrast.
- Responsive layouts that work across different screen sizes.
- Accessible labels, instructions and error messages for forms.
- Text alternatives for meaningful images.
- Controls that do not rely solely on colour, sound or movement.
- Accessible authentication and booking processes where these are used.
Third-party content and services
Some website features may be supplied by third parties that we do not fully control.
We will encourage third-party suppliers to meet appropriate accessibility standards and will consider accessibility when selecting or reviewing website services.
If a third-party feature creates a barrier, please contact us so we can help you access the relevant information or complete the task another way.
Complaints
If you are dissatisfied with our response to an accessibility concern, please contact us again and ask for the matter to be reviewed.
You may also obtain independent information about disability discrimination and rights under the Equality Act 2010 from the Equality Advisory and Support Service.
Reviewing this statement
We will review this Accessibility Statement periodically and when significant changes are made to the website.
The statement may be updated following accessibility testing, user feedback, changes to third-party services or changes to relevant standards and guidance.
Contact us
For accessibility assistance, feedback or reasonable-adjustment requests, please contact:
How we can help
Support beyond the screen
If any part of the website or clinic experience creates a barrier, these are the ways we will work with you.
Alternative formats
Plain text, large print or another reasonable format on request.
Help with booking
We can complete an enquiry or appointment booking with you.
Accessible communication
Another accessible method of contact if email or forms do not suit you.
Adjustments at the clinic
Reasonable adjustments for your visit, consultation or treatment, agreed in advance.
We are here to help
Need help accessing our services?
Tell us what you were trying to do and what would help. We will acknowledge your message and respond as soon as reasonably possible.
