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What are cookies?
Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.
Cookies allow a website to recognise a device and store information about a visitor’s preferences or previous actions. They can help websites operate securely, remember choices and provide information about how people use them.
We may also use similar technologies, such as pixels, tags, scripts, local storage or software-development tools. References to “cookies” in this policy include these similar technologies where applicable.
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First-party and third-party cookies
First-party cookies are set directly by our Website.
Third-party cookies are set by another organisation whose services are used on our Website, such as an analytics or appointment-booking provider.
Third parties may process information collected through their technologies according to their own privacy policies.
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Session and persistent cookies
Session cookies normally expire when you close your browser.
Persistent cookies remain on your device for a specified period or until you delete them. They may be used to remember choices between visits, including your cookie preferences.
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How we use cookies
We use cookies for the following purposes:
Strictly necessary cookies
These cookies are required for the Website to function securely and correctly or to provide a feature you have requested.
They may be used to:
- Operate and secure the Website.
- Distribute website traffic and load pages correctly.
- Prevent fraud, spam or misuse.
- Enable forms and appointment-booking functions.
- Remember your cookie choices.
- Maintain a session while you use a requested feature.
Because these cookies are strictly necessary, they do not ordinarily require consent. You may be able to block them through your browser, but parts of the Website may then stop working properly.
Analytics cookies
With your consent, we may use analytics cookies to understand how visitors use the Website.
Analytics information may include:
- The number of visitors to the Website.
- Pages viewed and time spent on them.
- How visitors reached the Website.
- General device, browser and operating-system information.
- Approximate geographic information.
- Website errors and performance information.
- How visitors navigate through the Website.
We use this information to measure performance, identify problems and improve the Website. Analytics cookies are not placed unless you select the relevant option through our cookie banner or preference tool.
We do not use analytics information to make medical decisions about you.
Functional cookies
Where used, functional cookies remember choices or provide enhanced Website features that are not strictly necessary.
These may include embedded maps, videos, accessibility preferences or third-party booking features. Where consent is legally required, these features will remain disabled until you consent.
Advertising cookies
We do not currently use cookies for personalised advertising or cross-site behavioural advertising.
If we introduce advertising cookies in the future, we will update this policy and request consent before placing them.
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Cookies that may be used
The exact cookies present depend on the services enabled on the Website and the choices you make.
| Category | Provider | Purpose | Typical duration |
|---|
| Strictly necessary | The AURM Clinic, website host or security provider | Website security, traffic management, page delivery and fraud prevention | Session or for the period reasonably required for security |
| Cookie preferences | The AURM Clinic or consent-management provider | Records whether you accepted or rejected optional cookies | Usually up to 12 months |
| Forms and bookings | The AURM Clinic or appointment-booking provider | Enables an enquiry, form submission or appointment-booking feature requested by you | Session or as specified by the booking provider |
| Analytics | Google Analytics, if enabled | Measures Website visits, navigation and performance | Only after consent; generally up to 2 years, subject to configuration |
| Functional services | Relevant embedded-service provider, if enabled | Provides optional features such as maps, videos or enhanced booking functions | Only after consent where required; duration varies by provider |
If Google Analytics 4 is enabled, cookies may include:
| Cookie | Purpose | Typical duration |
|---|
_ga | Helps distinguish Website visitors and calculate usage information | Up to 2 years |
_ga_<measurement-ID> | Helps maintain and measure Website sessions | Up to 2 years |
Cookie names and lifetimes may be changed by the relevant provider or shortened through our configuration. The Website’s cookie preference tool, where provided, contains the most current information detected on the Website.
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Your cookie choices
When you first visit the Website, you may be shown a cookie banner that allows you to:
- Accept optional cookies.
- Reject optional cookies.
- Manage cookies by category.
Rejecting optional cookies will not prevent you from using the basic Website.
You can change or withdraw your consent at any time by opening the Cookie Settings link or icon displayed on the Website. Withdrawing consent does not make earlier processing unlawful, but it will prevent relevant optional cookies from being used in the future where technically possible.
Your choice should take effect without requiring you to provide personal details.
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Browser controls
Most browsers allow you to view, delete or block cookies through their settings. You may also be able to configure your browser to notify you before a cookie is placed.
Browser controls vary. Please consult your browser’s help section for instructions.
Blocking all cookies may affect Website security, forms, booking functions and other features. Deleting cookies may also remove your saved preferences, meaning that the cookie banner may appear again.
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Third-party services
Our Website may link to or display content from third-party services, such as an appointment-booking platform, map, video or social-media website.
If you open or interact with a third-party service, that provider may place its own cookies or collect information from your device. We do not control cookies placed directly by third-party websites.
You should review the privacy and cookie information provided by the relevant third party.
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Personal information
Some cookie information may constitute personal information, particularly where it is linked to an IP address, device identifier or other information.
We process personal information collected through cookies as explained in our Privacy Policy. Where optional cookies involve personal information, our lawful basis is normally your consent.
We do not intentionally use cookies to collect health or treatment information for advertising purposes.
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Changes to this policy
We may update this Cookie Policy if our Website, technologies, service providers or legal obligations change.
The latest version will be published on the Website with an updated revision date. If we make a material change to the optional cookies we use, we may ask you to make your cookie choices again.
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Contact us
If you have questions about our use of cookies, please contact:
The AURM Clinic Email: contactus@aurmskin.com United Kingdom