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The AURM Clinic · Cookies

Cookie Policy

This Cookie Policy explains how The AURM Clinic (“AURM Clinic”, “we”, “us” or “our”) uses cookies and similar technologies on our website (“Website”). It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information. If you have questions about this policy, please contact us at contactus@aurmskin.com.

It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.

If you have questions about this policy, please contact us at contactus@aurmskin.com.

  • Last updated: September 2026
  • Read with our Privacy Policy
01

What are cookies?

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow a website to recognise a device and store information about a visitor’s preferences or previous actions. They can help websites operate securely, remember choices and provide information about how people use them.

We may also use similar technologies, such as pixels, tags, scripts, local storage or software-development tools. References to “cookies” in this policy include these similar technologies where applicable.

02

First-party and third-party cookies

First-party cookies are set directly by our Website.

Third-party cookies are set by another organisation whose services are used on our Website, such as an analytics or appointment-booking provider.

Third parties may process information collected through their technologies according to their own privacy policies.

03

Session and persistent cookies

Session cookies normally expire when you close your browser.

Persistent cookies remain on your device for a specified period or until you delete them. They may be used to remember choices between visits, including your cookie preferences.

04

How we use cookies

We use cookies for the following purposes:

Strictly necessary cookies

These cookies are required for the Website to function securely and correctly or to provide a feature you have requested.

They may be used to:

  • Operate and secure the Website.
  • Distribute website traffic and load pages correctly.
  • Prevent fraud, spam or misuse.
  • Enable forms and appointment-booking functions.
  • Remember your cookie choices.
  • Maintain a session while you use a requested feature.

Because these cookies are strictly necessary, they do not ordinarily require consent. You may be able to block them through your browser, but parts of the Website may then stop working properly.

Analytics cookies

With your consent, we may use analytics cookies to understand how visitors use the Website.

Analytics information may include:

  • The number of visitors to the Website.
  • Pages viewed and time spent on them.
  • How visitors reached the Website.
  • General device, browser and operating-system information.
  • Approximate geographic information.
  • Website errors and performance information.
  • How visitors navigate through the Website.

We use this information to measure performance, identify problems and improve the Website. Analytics cookies are not placed unless you select the relevant option through our cookie banner or preference tool.

We do not use analytics information to make medical decisions about you.

Functional cookies

Where used, functional cookies remember choices or provide enhanced Website features that are not strictly necessary.

These may include embedded maps, videos, accessibility preferences or third-party booking features. Where consent is legally required, these features will remain disabled until you consent.

Advertising cookies

We do not currently use cookies for personalised advertising or cross-site behavioural advertising.

If we introduce advertising cookies in the future, we will update this policy and request consent before placing them.

05

Cookies that may be used

The exact cookies present depend on the services enabled on the Website and the choices you make.

CategoryProviderPurposeTypical duration
Strictly necessaryThe AURM Clinic, website host or security providerWebsite security, traffic management, page delivery and fraud preventionSession or for the period reasonably required for security
Cookie preferencesThe AURM Clinic or consent-management providerRecords whether you accepted or rejected optional cookiesUsually up to 12 months
Forms and bookingsThe AURM Clinic or appointment-booking providerEnables an enquiry, form submission or appointment-booking feature requested by youSession or as specified by the booking provider
AnalyticsGoogle Analytics, if enabledMeasures Website visits, navigation and performanceOnly after consent; generally up to 2 years, subject to configuration
Functional servicesRelevant embedded-service provider, if enabledProvides optional features such as maps, videos or enhanced booking functionsOnly after consent where required; duration varies by provider

If Google Analytics 4 is enabled, cookies may include:

CookiePurposeTypical duration
_gaHelps distinguish Website visitors and calculate usage informationUp to 2 years
_ga_<measurement-ID>Helps maintain and measure Website sessionsUp to 2 years

Cookie names and lifetimes may be changed by the relevant provider or shortened through our configuration. The Website’s cookie preference tool, where provided, contains the most current information detected on the Website.

06

Your cookie choices

When you first visit the Website, you may be shown a cookie banner that allows you to:

  • Accept optional cookies.
  • Reject optional cookies.
  • Manage cookies by category.

Rejecting optional cookies will not prevent you from using the basic Website.

You can change or withdraw your consent at any time by opening the Cookie Settings link or icon displayed on the Website. Withdrawing consent does not make earlier processing unlawful, but it will prevent relevant optional cookies from being used in the future where technically possible.

Your choice should take effect without requiring you to provide personal details.

07

Browser controls

Most browsers allow you to view, delete or block cookies through their settings. You may also be able to configure your browser to notify you before a cookie is placed.

Browser controls vary. Please consult your browser’s help section for instructions.

Blocking all cookies may affect Website security, forms, booking functions and other features. Deleting cookies may also remove your saved preferences, meaning that the cookie banner may appear again.

08

Third-party services

Our Website may link to or display content from third-party services, such as an appointment-booking platform, map, video or social-media website.

If you open or interact with a third-party service, that provider may place its own cookies or collect information from your device. We do not control cookies placed directly by third-party websites.

You should review the privacy and cookie information provided by the relevant third party.

09

Personal information

Some cookie information may constitute personal information, particularly where it is linked to an IP address, device identifier or other information.

We process personal information collected through cookies as explained in our Privacy Policy. Where optional cookies involve personal information, our lawful basis is normally your consent.

We do not intentionally use cookies to collect health or treatment information for advertising purposes.

10

Changes to this policy

We may update this Cookie Policy if our Website, technologies, service providers or legal obligations change.

The latest version will be published on the Website with an updated revision date. If we make a material change to the optional cookies we use, we may ask you to make your cookie choices again.

11

Contact us

If you have questions about our use of cookies, please contact:

The AURM Clinic Email: contactus@aurmskin.com United Kingdom

The AURM Clinic

Manage your cookie choices

You can change your cookie preferences at any time through the cookie tool or your browser settings.